We are standing on the precipice of a new culture? Sceptical, questioning connected with the world, thirsting for information and change. Technology is driving society at a pace unparalleled in history creating new attitudes, interrelationships, and global awareness. A new consumer is emerging, suspicious of traditional media sources, incredulous of advertising, and contemptuous of the contrived the hyped, the false.
In order to integrate all aspects of a ?brands? presentation on a web-site, the designer must move beyond form, colour and type and embrace the comprehensive impact of design. Enhanced awareness of the world; deeper, broader thinking about problems and opportunities; a respect for the historical roots of and formal conventions of design; planning and diligent study are required to create interesting global web-site designs.
Web site design in the future.
By examination of the most frequently visited web-sites, and although a historical approach with reference to print in design.
Design is the Answer
Because a magazine with even minimum design gets its information across to the reader. You buy it because you care about the issues in its headlines, if you want more you jump inside, ?print? by its nature is a tactile phenonenom; touch, smell and accessibility, and it is for that reason it will never die.
But web-sites are purely visual and aural, one screen at a time. Encouraging the viewer to go beyond the first layer, even learn where to go for what is required is a common problem for designers. It is their job to bring the viewer inside through the “Dance of the seven veils”,and once inside, guide them, not to confuse or frustrate them.
Web-sites that work are sites that do what you want it to do. They do not insult your intelligence, but neither do they obfuscate. They must indicate the wealth of material lying beneath the first page, but also offer you options and alternate means of approach.
The answer may lie in better selling of the ?land? ? in urban planning, to use a metaphor.
By drawing up an agenda for good web design.
Section 3 and 4
TEN RULES OF DESIGN FOR THE WEB
1. Put content on every page.
Design should not be decoration. It must convey information. Or entertainment. Content should come to the surface on every single level. Avoid useless and confusing icons, e.g. a navigation bar that has a ? for help.
Make sure the content is easy to read quickly.
2.The first colour is white
3.The second colour is black
4.The third colour is red.
This is a basic rule that has been around for 500 years. In Print white is the absence of all colours. White makes the best background. Black holds the highest contrast to white; therefore it is the first choice for text.
And red draws the viewer in, and defines the image.
5.Never letterspace l o w e r c a s e
In design if you look at what you do today, it should look like what you want to do tomorrow.
6. Never set a lot of text IN ALL CAPS
Fonts were not intended to be all set in caps. They were intended to be upper and lowercase and to have serifs and descenders and ascenders so that they are easier to read.
7.A cover should be a poster
8. Use only one or two typefaces
There are thousands of fonts on offer, this does not mean it is clever if the designer can use as many as possible at once, good design is pulled together by one or two fonts. The best combination is one light and one bold. (This seems to work with colours too).
9. Make everything as BIG as possible
Type looks good in big point sizes, a bad picture always looks better bigger.
10. Get lumpy !
The trouble with most web design is that it holds no great surprise. 95% of web pages have beautiful graphic homepages, followed by legions of pages that look like newsletters with stamps stapled to them.
Vary the content from page to page; don?t keep to the format of picture-and-story.
NINE RULES OF WHAT NOT TO DO WHEN DESIGNING WEB PAGES.
1. Don?t confuse the viewer.
Keep the site consistently designed. For different pages and sections the navigation tools and graphics need to look the same throughout. Make sure the viewer knows they are on the same site when surfing your web pages.
2. Be organised with navigation.
Make sure your buttons and navigational directions are simple and clear. Be consistent in these from page to page.
3. Don?t make oversize pages.
17″ ? 21″ monitors, ?size matters”, keep to 480×640 pixels.
4. Don?t design pages that require scrolling.
This makes it painful and impossible to read in a hurry. Browsers will never scroll, they are more likely to press a button and keep going. Shorter pages break up content to bite size pieces this is more appealing to the viewer.
5. Don?t use big, slow graphics.
No one wants to wait a minute for art or seven minutes for a video; the only acceptable delay when it comes to the web is no delay.
6. Go monochromatic.
Monochromatic pages frankly look better and run faster. Web clutter is typified by free wheeling use of colour.
Use one or two colours, not all of them.
7. Don?t overdo text.
8. Don?t use tiny type.
It is very hard to read small type on a computer, make everything bigger than you would print. If you want to get noticed on the web make it easy and clear to read.
9. Don?t navigate by type.
Navigate by image, it?s less confusing and never dull.
What was the question?
What defines a well-designed web-site?
The “wow” factor ? this is not cool buttons or fonts, or graphics, or audio or video, but clear, easy to read information in bite size chunks, good content, and easy to follow consist navigation.
How do we plan a web-site that work?s?
Client requirements and Goals
Strategic planning, and engineering.
Response and Refinement
Design, Content, and marketing.
Final design testing and coding
What?s it all about?