October 30, 2000
Ms. Peggy Charen
5335 W. Lake Dr.
Memphis, TN 65804
Dear Ms. Charen
I received your letter concerning the new Ketchup labels. I can see where you are coming from, but can assure you that is not what is happening in our classrooms.
Heinz has donated a lot of money and resources to the classrooms and has asked for nothing in return. The color contest was something for kids to do on their own, and not at school. Our main priority is to help the children, not hinder their studies.
Because our new labels are not hindering the children’s studies they are going to stay. Thank you for your input.
Sincerely
James E. Reed
Consumer Relations