Date: September 27, 2000
Subject: HBO s new series called KO Nation advertisement analysis
Purpose of the advertisement:
Description of the Advertisement:
This particular advertisement is a large full page add with an extreme amount of bright coloring. The entire backdrop of the add is covered with red and blue jewels that are shiny and glimmering in the light. The walls these jewels are on have been trimmed with sparkling gold trim. At the top there are two small boxing rings with a royal purple side that reads in large white print the HBO logo. Between the two rings there is a D.J. who is spinning two turntables which incidentally are gold as well. He also is wearing hip-hop clothing with shiny gold headphones, which match his huge gold speakers on either side of him. Below each speaker is a scantily clad woman inside another golden boxing ring with a bright red floor. Their hair is died red and they are wearing bright blue clothing with gold trim to match the rest of the advertisement. In between the two girls is retired Mtv V.J. Ed Lover. He is wearing two large red boxing gloves, one of which reads the KO Nation logo in a large black and red print. He also has got a smug look on his face as if he actually plans to fight and knows he is going to win. The girls behind him are waving their hands and smiling like they are having fun and have just one a fight themselves. At the bottom of the page is the date and time of the fight that is printed in large capitalized white lettering, except for the HBO logo, which appears in shimmering gold.
Description of the targeted audience:
The targeted audience in this advertisement is obvious. It is trying to attract younger aged men particularly in the 17-35 age bracket. The use of all the jewels and gold which have become a staple of the young hip-hop community are used to attract that genre of men. The people they are targeting are young and sports fans. It is appealing to this group because of the use of the old Mtv VJ who has been a celebrity that this younger generation has watched on Mtv growing up.