The extent to which communication has taken over our lives is unbelievable at
"gadget" trying to make our lives easier. But do these new gizmos and
might think. In this day and age of constantly improving advancements of
technology." In fact, most of the advertisements used to promote the
"be virtually indistinguishable from magic." Their products are a new
life." The technologists that created this technology converged the idea of
The technologists are taking a giant leap, assuming that we as a society WANT
and NEED this sort of thing.
features." This advertisement is not as straightforward as the Bose
Speakers ad, but it too assumes that people need to have this new technology in
their lives in order to make their lives better. The main headline of this
advertisement reads: "One day, I will prove that Karl Marx created Adam
Smith is the average man. What the organizations are trying to promote is the
idea of equality: their technology allows even the most normal (Smith) consumers
are two entirely different people with one technology that ties them together.
goes against that statement, arguing that anyone can use it. It allows everyone
to "wrestle with ideas-not technology."
However, Negroponte says that the point of technology is:
easier-to-use graphical input devices. It is to make computers that you know,
learn about your needs, and understand verbal and nonverbal languages.
because of the advances. The idea of convergence is that when technologies are
combined together, our lives as humans become easier. In some cases, this is
true. But not always. By all of these added "conveniences," are we
greatest things that we have in our lives is our ability to communicate
interpersonally with each other. To share ideas and talk about them. The
WordPerfect ad is a perfect illustration of how our society is becoming more
detached from one another through the use of technology. There is no interaction
with this program. It insinuates that when you type the ideas into this program,
thousands of new ones are generated from it.
seeing the ad. In both the Bose and WordPerfect ads, there were unanswered
anywhere how it works nor does it tell you how much it costs. Also, the ad
speaks of an "entire rack of components." Nowhere do we know what
these components are. In the Word Office ad, one of the greatest things left
explains why this technology is better than a normal word processing component
on the computer.
technologists, the organizations/marketers, and the technology users to speak
amongst themselves to develop a technology that is the best and appropriate one.
This theory is known as innovative dialog. When innovative dialog does not take
place, the outcomes are unexpected. Each component in the innovative dialog
trying to create the best technology possible, regardless of its practicality.
will promote their product to get it. The technology user, the consumer, wants
the technology to improve his/ her quality of life. The "Gilbert"
cartoon strip by Scott Adams is a humorous representation of how the dialog
between technologists and organizations go. Basically, the marketers want their
technologists though are not capable of creating that. They can only move one
people want that." And this is completely true. Society wants the best
thing for their money, even if they have no use for it.
to do to coerce consumers into buying products. The speakers and the word
processing program do not do anything spectacular. And they certainly do not
make lives a significant amount better. But the ads themselves do a great job in
making it seem like the products will make life grander. The cartoon does a fine
job in tying in what the technologists and the organizations think when they are
creating and promoting their product.