Green Laws Boost Clean-up Iindustry
Engelskaflevering d. 01.09.95
Have companies around the globe really become “house-proud”, or is
control technology is on a steep exponential growth curve, which seems to be
environmental con-cern? After all the deteriorating state of the environment is
hardly a novel phenomenon, to say the least.
Just how vigorous this potential goldmine is going to be for the clean-
Moreover the deadlines for plants to meet EU-directives are getting close, and
everything se-ems to show that the laws will be enforced.
Yet far from all companies have to meet with the
raised finger of the law to start investing in their environmental
Seen from a geoprahical point of view Germany and primarily eastern
Europe form tremendously good breeding ground for the sale of clean-up equipment.
clean-up is left, which will amount to billions of dollars. However accidents
the order book at oil cleaning industries.
Nevertheless a stroke of bad luck is far from necessary in order to make
firms under-stand their green obligations. The power of the consumers has been
means more to a firm than ever before. The average con-sumer going down to the
grocer’s for a few necessaries is starting to attach importance to something
else than just the product itself. How is the detergent wrapped – is the paper
bleached? Is this bottle reusable? Are these outdoor tomatoes? – and so on.
Personally I don’t think that you notice it, as
you’re walking alongside the shelves in the local supermarket – but you do pay
more attention to ecological messages on the products than you did just 5-10
years ago. After all this is a topic very much in the public mind, so I guess
it’s quite natural to get involved one way or the other.
put down se-veral ecological products on the shopping list at home, when going
to the grocer’s. Products like: carrots, rye bread, milk, and cheese appear
regularly on our shopping list and always in ecological form. But just recently
had to give way to a Spanish bottle instead. The day by day “revolution” on the
dinner table was my mother’s contribution to the prevention of the French
nuclear tests. French products in gene-ral was banned on our shopping list – and
still are. How far her exertions have got appreciable effect with monsieur
Chirac is dubious – but many a little makes a mickle, as they say!
was to be witnessed just a couple of months ago. The sinking of the drilling rig
“Brent Spar” at open sea cau-sed an outcry all over Europe, and customers
“rippled their muscles”. Shell, the mastermind behind the sinking, was boycott
by a vast number of both bulk buying companies and ordinary consumers which
To my mind this way of carrying one’s point is
absolutely excellent. Henceforward I feel that the consumers should utilize “the
power of their shopping list” far more frequently. As to “Brent Spar”, we kept
that one afloat and got it sent to the breakers pre-venting the environment from
further molestation. Let’s only hope that this will go for the French nuclear
weapons as well – before it’s too late! “Consumers, unite!”
COWIconsult Parallelvej 15 2800 Lyngby Denmark
U.K. 12 June 1994
Thanks for your letter of 6 June. I regret that I unfortunately can not answer
your question, since we are a consulting firm which is not directly involved in
any environmental acitvities.
The environmental sector has truely enjoyed a boom during the past few years.
Industry is begin-ning to take its green responsibility seriously, consequently
image or not. For instance we do calculations for com-panies so that they can
see the financial consequences of any environmental investments.
special projects. However we do enclose our latest annual report, where you will
find the names of some Danish firms, which have been involved in either the
cleaning of polluted soil in eastern Europe or the sale of equipment for
fur-ther details at the mentioned companies.
Moreover we refer to our office in London, 35 Bassinghall Street, London EC2V
We wish you the best of luck on your articles.
Marlene Eriksen Information Manager